With different kinds of business models and strategies coming out all the time, deciding which one is the one that you should implement to your own business can be very hard and daunting. Over the last few years the biggest thing on business owner’s minds is whether they should take their business online or not, and with the growth of the b2b model, this thought has moved over into that world as well. So, if you are someone that is also trying to decide whether this is something you should do, then make sure to keep on reading because we are going to tell you more about some of the advantages of b2b ecommerce, what are some of the biggest trends that you need to follow and why Shopify is the perfect platform for your business in the UK.
Having a business that sells to other businesses is something that may sound a little weird to a lot of people, but these businesses are still a crucial part to every industry. For those that don’t know, b2b businesses usually sell raw materials, parts or some kind of service to another business that will then re-work those raw materials in order to come up with a finished product that can be sold to the final customer. So, if you are someone that is just reading this to get more information on the b2b model, it is important for you to know that b2b is a crucial part of everyone’s day to day lives. If you are a business owner of a b2b however, you will be happy to know that there are a lot of advantages to taking your business online. The first, and what is probably the most enticing and popular benefit, is the fact that you will have a lot better sales if you go online. Working with a model like this you will be able to have an improved supply chain management process and that will help you get more clients that will be loyal to your brand. Obviously, the more customers you have the better your sales will be, and that should always be the end goal for every business owner. And while a lot of people may feel that going online can lead to bigger costs, it will actually have the opposite effect and you will have fewer and lower costs, which your business will greatly benefit from. This is also thanks to that streamlined supply chain management process, which will allow you to have less human errors and in turn that will save you money. Another really great thing about this model is that it relies almost completely on factual data that is effective and that helps streamline the whole process. This is another way in which more errors can be avoided thanks to the ability to make proper forecasts about what will happen in the future. When you have this kind of a data-driven approach to business, you will be able to accurately calculate detailed sales statistics and that can greatly help your business.
Trends that you should follow in B2B
Since this is a newer model, there are definitely some trends that are current that you should really follow in order to get the best results possible. One of them is the trend of mobile commerce, which is completely on theme with this article. Mobile ecommerce is another thing that has been growing over the years, and we can safely say that it is here to stay, so your b2b e-commerce in the US will definitely need it. Statistics show that a whopping 42% of b2b customers exclusively use their mobile devices in order to make purchases, so this is definitely a trend that you have to follow in order to be successful. This also brings us to the young byer segment and the fact that a recent study showed us that almost half of b2b buyers are actually young people. These people are also pretty tech-savvy and they are the kind of byers that come in with a lot more expectations, and one of those expectations is ease of use. The preferences that young people have are things that can actually benefit your business in the long term, so this is a trend that you should also get on board with. There are some more trends out there, but these are the ones that we believe are here to stay for a long time.
When it comes to ecommerce, a big part of the battle and of getting to a point where your business is successful is finding the right ecommerce platform to use for your business. There is a lot of choice out there, but more so when it comes to b2c businesses. This means that you need to see whether a platform is able to accommodate the needs of a b2b business before you settle down for anything, and an option we know for sure will be a good fit is Shopify. This is a world renowned platform that offers ecommerce solutions of every kind, and b2b e commerce is part of that as well. If you have a small business, then this is an amazing fit because this platforms was designed with small businesses in mind. You will get all of the necessary tools that this business model needs, and what is more you will have the ability to add tools on your own thanks to the App store available. If you are looking for a complete solution, then we can safely say that Shopify is one of the best options you have. There is a very handy 14-day free trial that we definitely encourage you to take advantage off in order to get a feel for what the platform can really offer your business in the US. If you want to give it a try, go to www.shopify.co.uk/omnichannel
If there was ever a time when you should at least consider to take your existing business online, then this is it. We really hope that this article helped you understand just how much there is to gain by taking your business and turning it into a b2b online retail business. Again, we hope you also check Shopify out and that it will be a right fit for your US business.