Numerous surveys have shown that the imagery is one of the first things that Internet users are noticing when they are visiting a new website. The images you are using on your website are contributing to the process of building a brand and developing an easily recognizable visual identity.
In order to create and manage a specific visual style for your website, you have to use a collection of images that can really reflect your brand and company identity. If you want to achieve this goal, you have to be certain that the images found on your website are licensed from websites like Shutterstock. But, there is another popular solution– the use of free stock photos.
Free stock photos are photos taken by amateur or professional photographers that are marked as free to use. For some reason, the authors of these photos have decided to share them with the world without asking for any kind of compensation. Of course, most of these photos have certain limitations (for instance, they can’t be used for illegal online activities). Before you download and use free stock photos, make sure to learn more about copyright on images and all these limitations they have.
The following is a short list of the best places where you can download free stock photos:
- Death to the Stock Photo
Death to the Stock Photo is a website dedicated to free stock photos that have a unique concept. Although you can use their website to find what you are looking for, you can also subscribe to their newsletter and get relevant free stock photos from time to time directly on your email. Keep in mind that you don’t have full control of the free stock photos you will receive in terms of categories, sizes and quality, but you should probably be satisfied with the offer.
Unsplash is used by thousands of people on a daily basis. All the photos and images found there come with a Creative Commons Zero license. This means that it is up to you how and where you will use these photos. Another great feature of this website is that you can look for images based on their color.
Pexels has one of the largest collections of free stock photos in the world. Just like Unsplash, every image found there has a Creative Commons Zero license. You can use them for commercial purposes and you can modify them if needed without any problems.